The adoption state KPIs shows the current adoption state of all companies in the feature's Target audience. Companies can only be in one state at a time.
Event-based tracking
( ) = Configurable.
Never
Shows percentage of companies that have tried this feature 0 times.
No users in these companies have sent the respective feature event.
Tried it
Shows percentage of companies that have tried this feature less than (5) times.
These companies are aware of the feature, but haven't fully adopted it yet.
Using it
Shows percentage of companies that are actively using this feature. Companies that have used this feature at least (5) times and at least once in the past (4) weeks are in this state.
These companies are actively using the feature.
Never
Shows percentage of companies that were actively using this feature, but has stopped using it. Companies that were using it at some point, but haven't used the feature in the past (4) weeks.
These companies have churned from the feature.
Attribute-based tracking
Never
Shows percentage of companies that have never matched the adoption criteria.
Using it
Shows percentage of companies that currently match the adoption criteria.
Never
Shows percentage of companies that have matched the adoption criteria, but doesn't any longer.